Children's Book Week: A Look Behind the Poster

In All, Books by Matthew Winner4 Comments

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The 2016 Children’s Book Week poster was revealed today, created by the talented Brian Won, author/illustrator of Hooray for Hat.

You can order your own FREE copy of this beautiful poster directly from the Children’s Book Council and Every Child Reader at no cost beyond shipping by clicking here.

A poster takes shape

Brian’s no stranger to All The Wonders. He designs our monthly “All The Wonders of” feature images and also created our logo and those adorable characters found at the top of the page that match each of our content themes.

We’ll be exploring the finalists of the ninth annual Children’s Choice Book Awards as we approach Children’s Book Week in May, but today we thought we’d invite Brian to share a behind-the-scenes look at some of his initial poster designs as well as a glimpse at his process.


Poster Design A

Poster Design B

Poster Design C

Poster Design D

Brian creates his art digitally. Over the following three stages in his illustration process you can see the characters take shape and come to life.

Thanks for sharing with us, Brian!

Learn more about how you can make Children’s Book Week a special celebration by visiting

Brian Won wore many hats as a busboy, shoe salesman, library shelver, art director, and designer before making children’s books. His debut book, Hooray for Hat!, was published by Houghton Mifflin Harcourt. Hooray for Today!, the sequel to Hooray for Hat!, will be published in September. Visit Brian online at

About the Author

Matthew Winner


Matthew Winner is an elementary library media specialist in Elkridge, Maryland. He is is the co-founder and content director of All The Wonders, a children’s literature website and more, and host of the Let's Get Busy podcast, a weekly podcast where Matthew talks to authors, illustrators, award winners, up-and-comers, and everyone in between. In 2013 Matthew was named a Library Journal Mover & Shaker and was invited to the White House as part of the Champions of Change program. For more information, connect with Matthew on Twitter at @MatthewWinner .


  1. I love children’s lit and could not find anything out there so I started my own website about 2 months ago – Today I discovered your site. I love it! Can’t wait to listen to the Podcast on my way to work today.

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